It all began with a shared vision…

Two women in a cozy room with red brick walls, sitting on a green couch and standing beside a wooden ladder. One woman is sitting smiling, wearing glasses, a white jacket with black trim, black pants, and maroon sneakers. The woman standing is wearing glasses, a green leather jacket, a colorful skirt, with a plant and ladder in the background.

Two women standing confidently with their arms crossed, smiling, against a plain white background.

Two women sitting together, one helping the other put on a necklace, with photographs, jewelry, and coins on a table in front of them, in a room with brick walls and a plant in the background.

… redefine the eyewear industry and create a brand that celebrates clarity, style, and inclusivity.

Tyler, a passionate social entrepreneur and Impact Entrepreneurship Fellow at Parsons School of Design, has always been captivated by the intersection of fashion and social impact. Frustrated by the lack of stylish, well-fitting eyewear for Black eyewear users, she set out to challenge the status quo. Her mission was clear—to build a brand that not only looked good, but felt good.

As Tyler began assembling a team, she reached out to universities across Manhattan searching for like-minded innovators. That’s when she crossed paths with Tolu: a driven Masters candidate in Biotechnology and Entrepreneurship at NYU Tandon School of Engineering.

When Tolu received Tyler’s email about an opportunity to join a social venture revolutionizing eyewear, she didn’t hesitate. With a background in project management and a hunger to apply her entrepreneurial skills, Tolu saw the potential to make a real impact.

From their very first conversation, Tolu and Tyler realized they shared more than just a passion for entrepreneurship—they shared a vision for the future.

Eyewear is more than just a necessity; it’s a statement of identity, empowerment, and innovation.

Together, they founded ĖNDIRĖ Eyewear, a brand built on the belief that everyone deserves eyewear that fits flawlessly, looks incredible, and reflects their unique story.

Today, they are proud to lead ĖNDIRĖ Eyewear as it grows into a movement—one frame at a time.

Two women standing together, smiling, with one arm around each other, against a plain background.

Two women sit on a green sofa looking at a laptop, with a coffee table holding magazines, photos, and jewelry in front of them. The background features a brick wall, red curtains, a large potted plant, and a white paper lantern hanging from the ceiling.

Two women posing playfully; one sitting on a green chair with crossed legs, wearing a white top and black pants, and the other standing behind her with hands on her cheeks, wearing glasses and a green jacket.

“We began as founders, and have now built a strong sisterhood with an unstoppable entrepreneurial prowess.

This is only the beginning.”

— Tolu & Tyler

A young woman with glasses and gold hoop earrings, sitting on a yellow couch, wearing a green leather jacket, with a brick wall in the background.

Tyler Pharr

Co-Founder & Chief Creative Officer

Tyler Pharr is a Brooklyn based fashion writer, cultural historian, curator, and entrepreneur. Graduating with a Masters of Art in Fashion Studies from Parsons School of Design at The New School, she honed her entrepreneurial spirit as an Impact Entrepreneurship Fellow to develop the vision health and accessories brand, ĖNDIRĖ Eyewear.

Facing challenges finding glasses that complemented her low nose bridge and eclectic sense of style, she co-crafted ĖNDIRĖ Eyewear as an emerging alternative for Black eyewear users seeking personalized solutions for their facial features.

As an artist, Tyler continues to capture the essence of expression across industries through immersive creative curation and fashion storytelling; ensuring that her impact extends far beyond the boundaries of any one discipline.

Her efforts to make ĖNDIRĖ Eyewear a reality has been a feat of hard work and creativity. Constantly pushing the limits of the industry status-quo, the venture she builds with her partner and community she fosters in her neighborhood has taught her there is no limit to what can be accomplished.

A woman with glasses, gold hoop earrings, and a gold necklace, wearing a white top with black accents, sitting in front of a brick wall and a large green plant.

Tolu Ojo

Co-Founder & Chief Executive Officer

Tolu Ojo is a Long Island Native and Brooklyn Transplant passionate about the niche between creativity, management, and innovation.

She spent her undergraduate years honing her leadership skills in theater production, and expanded those skills at NYU Tandon School of Engineering to obtain her Master of Science in Biotechnology and Entrepreneurship.

Keen on pushing boundaries on a macro scale, she found her next challenge in a serendipitous email about a unique opportunity to disrupt the eyewear industry.

Having worn glasses for over two decades, and consistently feeling unheard in her eye health journey— she was eager to co-craft ĖNDIRĖ Eyewear.

Tolu has been dedicated in pursuing the avenues to bring the eyewear brand off of the page and into the hands of eyewear users who deserve to feel comfortable in their frames.

Making an impact, changing the vision care and the eyewear industry through ĖNDIRĖ Eyewear, she looks forward to all of the exciting lessons ahead. Tolu is grateful to have found a sister in her entrepreneurial journey.