Seeing the future of vision care clearly

Make vision health a priority in your community and in your home with ĖNDIRĖ Eyewear 

The eyewear industry is not focused on diverse sizing.

For far too long, many of us have settled for ill-fitting eyewear.

From frames that are too tight on our faces or constantly sliding down our noses —glasses should be made to fit every kind of face and enhance your style.

ĖNDIRĖ Eyewear was made to take the headache out of your eyewear journey and put you at the center your vision health.

Optometrist helping a young woman try on glasses during eye exam in an optometry clinic.

Prioritizing your vision shouldn’t be a spectacle.

Vision care shouldn’t be a one-size-fits-none system. Yet, with exclusionary designs and unequal access, the industry has overlooked the people who need it most— we’re here to expand the frame.

Two women in white lab coats, one sitting and one standing, share a joyful moment in an optical shop. The standing woman holds eyeglasses and smiles at the seated woman, who looks up at her. Various glasses and optical equipment are on the table.
  • Eye care is preventative care.

    According to the Center for Disease Control, by 2050, 14 million Americans are expected to have vision impairment and 2 million will suffer from blindness.

  • Many disregard their vision health due to process dissatisfaction, lack of sizing options, and accessibility issues.

    As our population ages, it is imperative that we focus our efforts on community access and education.

    That’s where we come in!

  • Follow us on social media and sign up for our newsletter to stay up to date on our upcoming community events.

    Together, we can make a difference — making vision wellness a priority in our homes and our neighborhoods.

Our Community

Map of a section of Brooklyn, New York, highlighting Prospect Lefferts Gardens, with streets and landmarks such as Prospect Park, LeFrak Center, Ducks Island, and various subway stations.

The 💙 of Flatbush

We have focused our vision care efforts in the heart of “Little Caribbean” —Flatbush, Brooklyn.

This vibrant neighborhood is a haven for Black history, past, present and future.

We aim to expand our impact in the neighborhood we call home.

Testimonials

Essential Reading

  • A close-up of an Apple iMac computer displaying a presentation slide about UX & UI design on the left and a landscape photo of mountains with clouds on the right.

    Eye Spy: 3 Tips for Preserving Your Eye Health in a Digital Age & Why It Matters

  • A woman with curly afro hair, wearing round glasses, a multicolored turtleneck, and an orange blazer, posing against a colorful geometric background.

    How Does It Feel? The Impact of Eyewear Design on Black and Brown Eyewear Users

  • Close-up of a man undergoing an eye examination with specialized ophthalmology equipment.

    Be Your Own Champion: How to Practice Self-Advocacy at the Doctor’s Office