The Founders

Our Shared Vision

… redefine the eyewear industry and create a brand that celebrates clarity, style, and inclusivity.

2021

The Spark

Tyler, an Impact Entrepreneurship Fellow at Parsons, grew frustrated by the lack of stylish, well-fitting eyewear for Black users. She set out to build a brand that looks good and feels good.

2022

The Connection

While building her team through Manhattan universities, Tyler found Tolu, a Biotechnology & Entrepreneurship Masters candidate at NYU Tandon—the vision clicked instantly.

2023

The Foundation

From their first conversation, Tyler and Tolu shared a powerful vision. They officially incorporated ĖNDIRĖ Eyewear, rooted in the belief that eyewear is a statement of identity and empowerment.

2024

The Launch

ĖNDIRĖ Eyewear debuted the Signėt Collection—an ode to their signature "e-emblem"— to accessorize the accessory they've worn all their lives.

2025

The Momentum

From strategic partnerships to packed pop-ups, 2025 was the year the buzz became undeniable. We sold out of charms again and again—a clear sign that the world was ready for what we're building.

AND BEYOND

The Dream Realized

With our community at the heart of every move, the future is about expansion on our own terms. We're building the business we always wanted to exist—one that sees us, serves us, and grows with us.

Tyler Pharr

CO-FOUNDER & CHIEF CREATIVE OFFICER

Tyler Pharr is a Brooklyn- based cultural curator and brand strategy consultant.

Graduating with a Masters of Art in Fashion Studies from Parsons School of Design, she honed her entrepreneurial spirit as an Impact Entrepreneurship Fellow to develop the vision health and accessories brand, ĖNDIRĖ Eyewear.

Facing challenges finding glasses that complemented her low nose bridge and eclectic sense of style, she co-crafted ĖNDIRĖ Eyewear as an emerging alternative for Black eyewear users seeking personalized solutions for their facial features.

As an tastemaker, Tyler continues to capture the essence of expression across industries ensuring her impact extends beyond the boundaries of any one discipline.

Her efforts to make ĖNDIRĖ Eyewear a reality has been a feat of hard work and creativity. Constantly pushing the limits of the industry status-quo, the venture she builds with her partner and community she fosters in her neighborhood has taught her there is no limit to what can be accomplished.

Tolu Ojo

CO-FOUNDER & CHIEF EXECUTIVE OFFICER

Tolu Ojo is a Long Island native passionate about the niche between creativity, management, and innovation.

She spent her undergraduate years honing her leadership skills in theater production, and expanded those skills at NYU Tandon School of Engineering to obtain her Master of Science in Biotechnology and Entrepreneurship.

Keen on pushing boundaries on a macro scale, she found her next challenge in a serendipitous email about a unique opportunity to disrupt the eyewear industry.

Having worn glasses for over two decades, and consistently feeling unheard in her eye health journey— she was eager to co-craft ĖNDIRĖ Eyewear.

Tolu has been dedicated in pursuing the avenues to bring the eyewear brand off the page and into the hands of eyewear users who deserve to feel comfortable in their frames.

Making an impact, changing the vision care and the eyewear industry through ĖNDIRĖ Eyewear, she looks forward to all of the exciting lessons ahead. Tolu is grateful to have found a sister in her entrepreneurial journey.